Customer Service & Sales Training Courses
Excellent customer service is crucial for business growth. Our courses teach the skills to exceed customer expectations, build satisfaction, overcome barriers, and solve problems effectively.
- Only Microsoft Approved Courseware and Exercise Files
- Choice of 15 training locations, Virtual or Onsite
- Complimentary 12 Months Post-Course Support
- 100% Money-Back Guarantee & Price Match Guarantee
Calming Upset Customers Course
Managing dissatisfied customers can turn the situation around, building trust and ensuring continued business. You will learn a range of skills to handle each case individually.
- Understand why customers become upset
- Use proven techniques to calm difficult situations
- Communicate clearly and professionally under pressure
- Prevent behaviours that escalate conflict
- Build customer trust and satisfaction
Quality Customer Service Course
Understanding and meeting customer needs is key to success. Learn how to identify and meet your client's needs to increase sales, drive growth and contribute to the success of your organisation.
- Understand the principles of quality customer service
- Develop a positive and professional customer-focused attitude
- Identify and respond to customer needs effectively
- Handle complaints and difficult situations with confidence
- Encourage repeat business through excellent service
Sales Management Course
In this course, you’ll learn how to create a successful sales team, promote sales performance, manage territories, forecast sales revenue, and motivate teams.
- Build and manage high-performing sales teams
- Improve sales performance through training and evaluation
- Develop and manage sales territories effectively
- Create accurate sales forecasts
- Motivate teams to achieve and exceed targets
Sales Negotiation Course
Negotiation is a practice of fulfilling our needs while preserving relationships. Learn negotiation principles, strategies, and new collaboration and cooperation concepts.
- Prepare effectively for sales negotiations
- Understand and respond to common negotiation tactics
- Develop and present strong offers
- Build strategies to reach successful agreements
- Close negotiations with confidence
Secrets of Sales Basic Course
Learn sales basics, including process, terminology, and traits to establish credibility and professionalism and discover, connect, and troubleshoot for clients.
- Understand the core sales process and terminology
- Develop professionalism and credibility with clients
- Identify and connect with potential customers
- Handle objections effectively
- Create clear and persuasive sales presentations
Secrets of Sales Advanced Course
Learn advanced sales skills, including building relationships with clients, sales strategies, market analysis, client research, developing strategies, and closing sales.
- Build strong, long-term client relationships
- Analyse markets, competitors, and customer needs
- Develop strategic sales approaches
- Present solutions that demonstrate clear value
- Close sales confidently and follow up effectively
Telephone Courtesy and Customer Service Course
Mastering proper phone etiquette is crucial to providing quality customer service. Learn effective telephone techniques to represent your company and meet your customers' needs.
- Use effective telephone techniques in business settings
- Develop clear and confident voice communication
- Handle inbound and outbound calls professionally
- Manage customer enquiries and messages efficiently
- Adapt communication to different customer styles
Over 700 clients choose to train with Infero
What’s Included
Choose the Right Course
Who is the Calming Upset Customers course for and what does it cover?
This course is ideal for professionals in customer-facing roles who need to manage complaints and challenging interactions effectively.
There are no prerequisites for this Calming Upset Customers course.
In this course, you will:
- Understand the importance of effectively calming upset customers: develop skills to win them over and ensure continued business.
- Identify the causes of customer dissatisfaction: learn to prevent behaviours that irritate customers through personal presentation, nonverbal communication, and choice of words.
- Practice behaviours that calm customers: take action to reverse anger, following ten steps for dealing with upset customers, and creating an environment for customer satisfaction as a manager.
Who is the Quality Customer Service training course for?
This course is designed for anyone looking to improve the quality of service they provide to both internal and external customers.
To attend this course, you should have some experience working in a professional environment and an interest in improving the quality of service you provide to customers.
In this course, you will:
- Understand the importance of meeting customer needs: help both external and internal to ensure organisational success.
- Cultivate a positive attitude: use effective communication skills to win over customers and deliver outstanding service.
- Identify, understand, and provide for customer needs: provide attentive service, effective communication, handle complaints, and solicit feedback to ensure customer satisfaction and loyalty.
Who is the Sales Management training course for?
This course is ideal for professionals responsible for managing or developing sales teams and performance.
To attend this course, you should have experience working in a sales environment and be responsible for, or preparing to take on, a sales management or team leadership role.
In this course, you will:
- Master sales management skills, including creating effective sales teams: promote performance through training and evaluations, managing territories strategically, forecasting sales revenue, and motivating teams through compensation and other tactics.
- Learn to select sales professionals, build relationships and trust within teams: conduct effective training and performance evaluations, set goals during sales meetings, and develop sales forecasts.
- Gain insight into territory strategy and reviews, sales compensation plans: increase motivation levels, and improving sales performance through follow-up on substandard performance.
Who is the Sales Negotiation training course for?
This course is designed for sales professionals who want to refine their negotiation skills and achieve better outcomes.
To attend this course, you should have experience in a sales role and be involved in negotiating with customers or clients as part of your responsibilities.
In this course, you will:
- Gain the skills: effectively prepare for, recognise tactics in, and negotiate agreements.
- Learn the negotiation process: analyse customers, determine offer elements, identify and counter buyer tactics, and develop negotiation strategies.
- Develop offers: present them, and effectively close negotiations to achieve successful agreements.
Who is the Secrets of Sales Basic training course for?
This course is ideal for individuals new to sales or those looking to build confidence in fundamental sales skills.
To attend this course, you should be new to sales or looking to build a solid foundation in sales skills and client interactions.
In this course, you will:
- Gain a foundational understanding of sales skills: Learn the core sales process, key elements, and essential terminology needed to succeed in a sales environment.
- Develop professionalism and credibility: Build positive client-facing behaviours and strengthen your ability to manage yourself effectively in a sales role.
- Learn to engage and support clients effectively: Identify customer needs, build connections, handle objections, and deliver clear, structured sales presentations.
Who is the Secrets of Sales Advanced training course for?
This course is designed for experienced sales professionals looking to refine their approach and improve results.
To attend this course, you should have prior experience in a sales role or have completed a basic sales skills course, and be looking to develop more advanced techniques.
In this course, you will:
- Master advanced sales techniques: Build strong client relationships, identify and satisfy complex customer needs, and develop effective sales strategies.
- Use market and competitor insight effectively: Analyse market conditions, competitor activity, and client requirements to inform strategic decision-making.
- Close sales with confidence and professionalism: Present value clearly, secure client commitment, and ensure effective follow-up to maintain long-term relationships.
Who is the Telephone Courtesy and Customer Service Course training course for?
This course is ideal for anyone who regularly communicates with customers or colleagues by phone.
To attend this course, you should be working in, or preparing for, a role that involves regular telephone communication with customers or colleagues.
In this course, you will:
- Understand the importance of professional telephone communication: Recognise how effective telephone skills directly impact customer satisfaction and company representation.
- Develop advanced telephone communication skills: Master call handling, voice control, active listening, questioning techniques, message management, negotiation, and handling difficult conversations.
- Respond effectively to customer needs and behaviours: Interpret customer expectations, maintain a positive attitude, and apply practical strategies to improve telephone-based customer service.
Choose the Right Course Format
We offer our Customer Service training courses in both remote (online) and in-person formats to suit your needs.
Classroom
Experience the benefits of face-to-face Customer Service training in our classroom sessions, where you can engage directly with expert instructors and like-minded peers. Enjoy a focused, distraction-free environment at our training centres that encourages hands-on practice, and offers instant feedback, helping you deepen your understanding and develop your skills effectively.
Onsite
Bring expert training to your team with our onsite option, offering unmatched convenience and considerable cost savings. Maximise productivity with tailored content delivered at your location, minimising travel expenses and time away from work, while ensuring focused and impactful learning for your team.
Virtual
Our virtual Customer Service courses deliver the same comprehensive content as our in-person sessions, ensuring a consistent, high-quality learning experience. Delivered live via the secure Webex platform, these courses offer interactive participation, real-time feedback, and direct access to expert trainers—just like a physical classroom. Plus, we keep our virtual class sizes small to guarantee personalised attention.
No matter which format you choose, we are committed to delivering you with the best Customer Service training possible, tailored to help you and your team master Customer Service efficiently and effectively.
Bespoke Tailored Training for Individuals or Corporates
Whether you’re an individual looking to boost your Excel skills or a company aiming to upskill your team, we offer tailored Excel training solutions designed to drive success at every level.
You can choose to learn virtually, at our training facility or onsite at your office, with sessions available as one-to-one or group training.
For in-person training, our expert trainers can travel to your location, offering a more convenient, cost-efficient on-site learning experience – a popular choice for corporate clients. Our on-site courses are not only competitively priced, but they also help organisations save money by reducing travel, overtime and accommodation costs.
To ensure your Customer Service course aligns perfectly with your learning objectives, we offer a free course tailoring consultation. During this consultation, we assess your current skill level, identify your goals, and outline the key topics that will benefit you most. We then adapt the Customer Service course content accordingly to ensure a truly effective training experience.
By tailoring our Customer Service courses to your specific needs, we help individuals and teams gain the skills and confidence to harness Customer Service’s full potential in everyday work.
Testimonials
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From Skills Assessment to Post-Course Support
Success from the Start
Our approach begins with a free pre-course skills assessment to fully understand your current abilities and training needs, helping you choose the right Customer Service course.
This initial evaluation enables us to tailor the Customer Service course content specifically to address your skill gaps and learning objectives, setting you up for success from the very beginning.
As a Microsoft Partner and a registered provider with the UK Register of Learning Providers, we are committed to delivering high-quality, industry-recognised training you can trust.
Learning in Action
Our courseware is designed to reflect real-life work situations, making your learning experience practical, relevant, and immediately applicable.
Each Customer Service course covers key objectives aligned with the official Microsoft Certification exams, giving you the confidence to pursue recognised qualifications.
All of our first-class Training Specialists have a minimum of 10 years’ training experience, ensuring expert guidance throughout.
Our training methodology emphasises hands-on learning, combining trainer-led demonstrations with interactive exercises to reinforce skills and maximise retention.
With small class sizes, our trainers are able to provide personalised feedback, closely monitor your progress, and effectively support individual learning needs.
Finishing Touches
At the end of each course, you will receive digital course materials and exercises so you can review the content whenever you need to.
We invite all participants to complete a course feedback form, which we review to ensure the highest quality of training.
You can trust our proven track record:
- 1000s of happy clients
- 97% of learners recommend us
- 99% apply their new skills in the workplace
Our commitment doesn’t end when the course does — we offer 12 months of free post-course support, giving you access to our expert trainers to help apply your newly acquired skills in real-world situations.
With our 100% Money Back Guarantee you simply have nothing to lose.
What is Customer Service?
Customer service refers to the support and assistance provided to customers before, during, and after purchasing products or services. Effective customer service focuses on meeting customer needs, resolving issues efficiently, and creating positive experiences that build trust and long-term relationships.
Strong customer service skills involve clear communication, active listening, problem solving, and professionalism across a variety of channels, including face-to-face, telephone, and digital interactions. By developing excellent customer service skills, organisations can improve customer satisfaction, strengthen loyalty, and enhance their overall business reputation and performance.
Our Customer Service & Sales Courses
Our Customer Service and Sales training courses are CPD Accredited and designed to help individuals develop the communication, relationship-building, and sales skills needed to deliver excellent customer experiences and improve business performance.
We offer a range of customer service and sales courses tailored to different needs, available in classroom, virtual, or on-site formats. Bespoke customer service training and sales training can also be developed to meet your organisation’s specific requirements.
Our courses cover key aspects of customer interaction, sales techniques, and relationship management. The Quality Customer Service course focuses on delivering exceptional customer experiences by understanding customer needs, improving communication, and developing professional service standards that strengthen customer loyalty and satisfaction. The Calming Upset Customers course develops techniques for handling complaints professionally, resolving difficult situations, and rebuilding customer trust. The Telephone Courtesy and Customer Service course enhances telephone communication skills to ensure professional and effective customer interactions.
For sales professionals and managers, the Secret of Sales: Basic and Secret of Sales: Advanced courses develop practical sales techniques, relationship-building skills, and strategies to improve sales performance. The Sales Negotiation course explores effective negotiation techniques to achieve mutually beneficial outcomes, while the Sales Management course focuses on leading sales teams, improving performance, forecasting, and motivating staff effectively. This structured approach ensures you can confidently deliver outstanding customer service, build stronger client relationships, and drive business success.
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Customer Service Certification
Upon successful completion of any of our Customer Service training courses you will receive a Certificate of Completion.
Learners who complete a Customer Service Course are also eligible to receive a CPD Certificate and earn points, recognising your ongoing commitment to professional development.
Top Customer Service & Sales FAQs
Can the Training be customised to our organisation’s requirements?
What are the Course Timings?
- Start: 09:00am
- Morning break: 11:00am
- Lunch: 01:00pm
- Afternoon break: 03:00pm
- Finish: 05:00pm
This schedule applies to all 1-day, 2-day, and 3-day courses, whether delivered virtually, in the classroom, or on-site. For on-site training or larger group bookings, start and finish times can be adjusted to suit your organisation’s needs. To discuss a customised schedule, call us on 0115 958 6699 or complete our Request a Quote form and a member of our team will be in touch.
Can Training be delivered at our workplace?
Yes — we can deliver training directly at your workplace. Whether you require one-to-one sessions, group training, or fully bespoke on-site courses, we tailor the content and delivery to meet your organisation’s specific needs.
To arrange workplace training, call us on 0115 958 6699 or complete our Request a Quote form, and a member of our team will be in touch to discuss your requirements.
How is the Course structured?
Do I need any equipment for training?
For classroom training you typically don’t need to bring any equipment, unless we specifically advise otherwise. All necessary resources will be provided at our training centre.
For virtual training you will need a computer or laptop with the full version of the software relevant to your course. We also strongly recommend using a second screen, such as a tablet or smartphone, so you can complete exercises on your main device while viewing the virtual whiteboard or trainer’s screen on the second.
How do I know which level is right for me?
If you are unsure which course level best matches your current skills, we're here to help. Simply give us a call on 0115 958 6699, and one of our expert trainers or course advisors will guide you in choosing the most suitable training level for your needs.
How experienced are your tutors?
We pride ourselves on delivering high-quality training—something made possible by our exceptional team of tutors. All our trainers have extensive practical experience, specialist knowledge, and a strong background in teaching and training. Their expertise ensures that every course is engaging, relevant, and effective.
We’re happy to provide tutor profiles and references upon request—just get in touch.
Is there ongoing support after completing the course?
Absolutely! After completing your training, you’ll receive a range of post-course support materials, allowing you to revisit the content at your own pace. In addition, we offer 12 months of support, so you can ask questions, seek clarification, or get guidance as you apply your new skills in real-world situations.
We're committed to helping you continue your learning journey long after the course ends.
Will I receive a certificate upon completion?
Training Venues
Nottingham Training Centre
Nottingham, NG1 6LG
Birmingham Training Centre
Birmingham, B5 4DY
Bristol Training Centre
Bristol, BS1 5EH
Leeds Training Centre
Leeds, LS1 1PJ
Leicester Training Centre
Leicester, LE1 1RE
Liverpool Training Centre
Exchange Flags
Liverpool, L2 3PF
London Training Centre
8 Duncannon Street
London, WC2N 4JF
Manchester Training Centre
Manchester, M1 3DT
Milton Keynes Training Centre
Oldbrook
Milton Keynes, MK6 2TG
Sheffield Training Centre
Sheffield, S1 2EA
Accreditations & Memberships
